Matthew Fenton
Three Deuce Founder and President
Matthew Fenton is a recognized branding expert with a few core beliefs:
The principles and practice of good branding should be accessible to all.
He is a creator and champion of brands which create meaningful experiences, thereby serving the company and its customers simultaneously. In short, Matthew leads brands to visions and ideas that get results.
Matthew brings nearly two decades of experience to every branding challenge. He founded Three Deuce Branding in 1997 with a simple mission: "To help good people build great brands." Matthew has guided dozens of brands to actionable positioning, strategy and purpose; has led over 200 inventing and ideation sessions; and is a frequent and highly-rated speaker and guest at corporate events and conventions and on radio.
Matthew authors "That Branding Thing," a column that appears regularly in the Business Courier of Cincinnati and other American City Business Journals publications nationwide. His blog, www.ThatBrandingThing.com, covers topics of interest in branding, business and solo consulting.
Prior to founding Three Deuce, Matthew put Airheads candy on the map as marketing manager at Van Melle USA (also the marketer of Mentos). Matthew created and led the marketing plan that tripled total sales, gained national distribution, and earned the #1 sales position in the category - despite being outspent by competitors like Skittles and Starburst by more than 20 to 1
He has also served as a brand strategy director at Interbrand and CoActive Marketing Group, leading positioning, strategy and ideation for such clients as Sara Lee, Johnson & Johnson and Procter & Gamble.
Cincinnati Magazine chose Matthew as a member of Cincinnati's "Creative Class" - one of "75 young, passionate people shaping Cincinnati's future." And the Business Courier of Cincinnati named him to the 2003 Class of "Forty Under 40" - in their words, "our community's next generation of leaders and innovators."
Matthew has competed in the World Series of Poker. He also enjoys soccer, travel and reading most everything he can get his hands on. His music reviews have been published in various local media, and he has hosted music programs on Cincinnati's WAIF/88.3-FM.
