Bring Brand Clarity to Your Next Event
Three Deuce founder Matthew Fenton has helped audiences achieve "brand clarity" at a range of venues: National marketing conferences, company and association meetings, industry conventions, universities and even a junior high school.
Matthew customizes his material to the needs of your group - from 30-minute talks to full-day training. You'll find a list of his most popular presentations below, but whatever the topic, Matthew is always a highly-rated speaker who makes branding simple, interesting, enjoyable and actionable.
Contact us to find out how Matthew Fenton can bring the power of branding to your event.
Matthew Fenton – Three Deuce Branding – Most Popular Presentations
- That Branding Thing: Learn It, Live It, Love It! – An uptempo guide to understanding "that branding thing" – what it really is and how to build yours, now! Designed for employees at all levels of the organization. Get your team not just thinking "brand," but living it!
- Branding for the Rest of Us – Nike and Coke are great successes, but how many of us have their assets and advantages? "Branding for the Rest of Us" provides an actionable brand framework for those that don't have multi-million dollar ad budgets and world-class distribution networks.
- Fenton's Laws of Branding – Get the basics of branding in a common-sense, "easy to digest" session. A great intro to branding for employees at all levels.
- Branding Roundtable – Designed for small groups of company executives and leaders, the Branding Roundtable is facilitated by brand expert Matthew Fenton. Matthew begins with a brief introduction to branding, then fields questions and facilitates discussion based on the unique brand challenges of the attendees. Experts in related fields (such as research and design) can be added to the panel as needed.
- Un-level the Playing Field; Or, How to Topple Goliath – How do you compete against brands with deeper pockets, better awareness and stronger distribution? This program shows you how, from the man who led a once-unknown brand, Airheads candy, to category leadership, even though competitors like Skittles and Starburst outspent him by 25 to 1.
- Building Their Brand: A Guide for Agency Staffers – As an agency, you're a "step removed" from your clients' brands – and yet you're often held most accountable for brand results. This program shows how to deliver maximum value to your clients and their brands, with ideas ranging from brand theory to rubber-meets-the-road tactics.
- Resolutions for a Brand New Year – The Top Ten things to remember as you build your brand in the coming year.
- Branding When Times Are Tough – Navigate your brand through treacherous economic waters by focusing on what really matters.
- How to Kill Your Brand – A humorous take on the bad decisions and pitfalls we see every day in the world of branding.
- Finding Difference in the Sameness Era – In a cluttered market, being the same isn't safe, it's the path to guaranteed failure. This program offers seven ways to dig deep and discover what really makes you stand out.
- One Week as a Consumer – A brand expert keeps a journal of consumer experiences in a single week and shares the lessons that can be learned.
- Blind Men and Elephants: Brand Consistency – Many brands struggle because their presentation is inconsistent. This program shows why consistency matters, explains the three kinds of brand consistency, and puts you on the path to a more consistent and powerful brand.
- Branding Your Professional Service – How do you brand something that can't be seen, touched or packaged? This program addresses the unique challenges of branding a professional service, and shows you how to build yours.
- Sam vs. Bud: What's Your Brand Story? – Increasingly, it's the brands with great stories that develop the most loyal followings. This presentation explains the different kinds of brand stories and the key components of a great story. And it shows you how to find your own story – one that others will want to join.
- It's the Experience, Stupid – Your brand isn't just your tagline and website. It's everything you do. This presentation shows you how to manage your brand as a total experience, including dozens of ways to generate new ideas and an introduction to the concept of the "experience map."
- The Purpose-Driven Brand – It's not enough these days to have a decent product or service. Consumers want to connect to brands on a deeper level. This presentation moves beyond the traditional concepts of brand positioning and strategy and into a new realm: Brand Purpose. Learn how to give your brand a strong, inspiring core that motivates employees and customers alike.
- Jump the Tracks: How to Create New Ideas, Now! – These days, the biggest idea wins. We all have creative potential – the trick is to unleash and harness it in a manner that can be sold. This program shows you how to generate new ideas that are on-brand and on-target.
- The Invisible Brand: Living Your Brand from the Inside-Out – The truly great brands don't just say what they stand for, they live it every day. The only way to do that is to get your entire team on board. "The Invisible Brand" shows you how to earn the first major brand victory – the one inside your own organization.
