Ideas are the fuel of any enduring brand.
Our Ideation service is designed to give you more ideas than you're used to seeing – and in less time.
Three Deuce founder Matthew Fenton has led hundreds of creativity and innovation sessions, from two-hour blitzes to two-day workshops to two-week events, for clients ranging from start-ups to Fortune 500s. Whether you need ideas for new products, new services, line extensions, promotions, messaging, naming, tactics, brand experience or core values and purpose, we can build an innovation event that's right for you.
What makes us different?
- We dig deep. At Three Deuce, we "learn first, invent second." Our Ideation programs are driven by front-end insights. That means understanding your strengths, assets, consumers, competitors, market and relevant trends before we do anything else. When necessary, we'll field research to discover new insights. And we design workshops that encourage your team to think deeply about the business challenge, not just skim the surface. It all adds up to concepts of greater depth – and, ultimately, greater meaning to your customers.
- We customize. Unlike other inventing shops, we don't take a pre-built process and try to force your challenge to work within it. That's because, at Three Deuce, there is no pre-built process. Don't get us wrong: With hundreds of ideation sessions under our belts, we certainly have a strong point of view regarding the principles of effective ideation. But your specific challenges and needs dictate the program we build for you. Because no two challenges are exactly alike, no two workshops are exactly alike. And beyond the workshop itself, a full range of support services (such as research, concept refinement, writing and art) are available as your needs dictate.
- You get a portfolio. Some inventing shops only deliver pie-in-the-sky concepts, which is just fine if you have years to develop them. The Three Deuce ideation process is designed to deliver you a portfolio of concepts – from fast-to-market ideas that build momentum now, to bigger, bolder ideas that result in category disruption and step-change. And we can adjust our process, based on your organization's tolerance for risk and ability to execute, to ensure that you get ideas that you will actually bring to market. Bottom line: You get a full pipeline, not a basketful of crazy ideas.
- We see ideas as a cornerstone of brand relationships. Consumers don't need another new product. They need experiences that make their lives better. We understand how brands are built in the real world and our ideation efforts are anchored by that knowledge. Whether you need ideas for existing brands or new brands, we'll help you create concepts that build stronger relationships with those you serve. Because what good is an idea if it doesn't help you bond with your consumers?
Contact us to find out more about how we can build an innovation event that's right for you.
